Look What's New for 2022

Refreshing a Classic: Renovation and Rebranding for Fort William Henry Hotel

While Fort William Henry Hotel’s charms have been cultivated over more than 166 years of history, it never ceases to evolve and remain relevant to today’s guests. The next iteration of Fort William Henry’s continued evolution begins in December by unveiling a new brand and starting the first phase of a complete renovation. Phase one includes 36 Annex guest rooms, a new kitchen, and the creation of an expanded outdoor three-season porch overlooking the magnificent view at the southernmost point of Lake George.

Much of the first phase of the project will be completed over the winter months and first half of 2022. A three-year plan includes renovations of the conference center, the Standard 64 units and the Grand Hotel. The guest rooms renovations will be finished in three careful stages to ensure only a limited impact on the guest’s stay. The extent of the current room renovations will be completed by February xx, 2021 and all upgrades ahead of the 2024 Summer Season in Lake George

The hotel’s lobby and room corridors now have a warm and luxurious atmosphere. A timeless palette of soft creams and pewters offers a seamless transition in mood from day to night, welcoming guests into a social space that is a destination in and of itself within the hotel. All of it has a nod to Fort William Henry’s historic past and deep connection with the outdoors.

We will draw inspiration from its origins to incorporate into the design of the interior spaces of this grand hotel, while linking it to the draw of the beautiful Adirondack Mountains and crystal clear waters of Lake George. It is important to us that The Fort William Henry Hotel serve the needs of today’s guest, but also that its original charm is felt at every turn.”

says Sam Luciano, President of Fort William Henry.

The improvements will continue outside as well, none more evident than the three-season wrap-around porch. For decades, Fort William Henry’s guests have retreated to the sweeping views circling the hotel property, soaking in the sights and sounds and the pine-scented air that make the Adirondacks of New York so unique. Steps off the veranda and adjacent to the hotel is the quaint village of Lake George and directly in front of you the crown jewel, Lake George herself. The evenings will feature cozy fire pits and soft seating, making it the perfect setting to begin an evening with a pre-dinner cocktail or wind down after a busy day outdoors.

The three phased Renovation is being led by BBL Construction Services, XX Interior Designer, XX Architect, etc.

Accompanying the renovations is a new brand reimagining a bolder future. “While our original brand has served us well, over the past several years we developed a feeling that we needed a brand that would better communicate what we are all about; better encompass the feeling of Lake George, the Adirondacks, and the role The Fort William Henry plays in this community,” said Luciano.

In early 2021, Fort William Henry Hotel commissioned long-time partners from Behan Communications, based in Glens Falls, NY, to help develop the company’s new brand image.

The carefully crafted new logo with clear typography and a natural color palette features the iconic view from the Hotel that visitors recognize from the property. Said Luciano, “I think our new logo truly represents what we’re all about. It says, The View is Just the Beginning, join us and relax while you take in the beauty of Lake George and the Adirondacks.”

“As we like to say, ‘It’s always Fort William Henry, always better,’” Luciano says. “We’re committed to doing everything we can to give our guests the very best experience they can possibly have at Fort William Henry Hotel. Once they stay with us, they come back again and again. Our reimagined hotel and new brand convey just that.”

Further Reading:

Albany Business Review

The Post Star

News Channel 13